PRIVACY POLICY

We respect your privacy and are committed to protecting it through compliance with this Privacy Policy (“Policy”). This Policy explains how Batesville Services, Inc., and its subsidiaries and controlled affiliates (“Batesville,” “we,” “our” or “us”), collects, uses, and discloses personal information for services accessed through the Bridges App and its affiliated website, https://www.meaningfulfunerals.net/pro/ (collectively, the “App”).

This Policy applies only to information we collect in this App, including its affiliated website, and in email and other communications sent through or in connection with the App. This Policy DOES NOT apply to information that:

  • We collect offline or on any other Batesville apps or websites, including websites you may access through this App.
  • You provide to or is collected by any third party, such as Funeral Directors or our business partners.

Our other websites and apps, and these other third parties may have their own privacy policies, which we encourage you to read before providing information on or through them. We are not responsible for any third party’s data collection or privacy practices, and we have no control over what information third parties track or collect.

Please read this Policy carefully to understand our policies and practices regarding your personal information in connection with the App. If you do not agree with our policies and practices, do not download, register with, or use this App. By downloading, registering with, or using this App, you agree to this Policy. This Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this App after we revise this Policy means you accept those changes, so please check the Policy periodically for updates.

What Personal Information We Collect

We may collect personal information about you directly from you or automatically through your use of the App. “Personal information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, such as your name, email address, IP address, telephone number, and broader categories of information such as your internet and network activity. The categories of personal information we collect about you depend in part on whether you are the decedent’s Primary Family Contact or a family member or friend, or a Funeral Director that interfaces with the Primary Family Contact.

If you are the Primary Family Contact (PFC), we may collect the following personal information directly from you:

  • Direct Identifiers: When a Funeral Home invites you to download the App, we collect the user name and password that you create. As you use the App, we also collect identifying information about you such as your name, email, and phone number;
  • Personal Records: We collect obituary information regarding the decedent including identifying information; photographs; identifying information (e.g., contact information) of family members and friends you wish to invite to use the App; and when you use the App, we will collect personal information in any content you choose to upload, including photos, remembrances or comments you post. Please note that when you share contacts or photographs, the App will have access to all contacts and photographs on your device but will collect only the ones you specifically select and authorize the App to use. We will also collect information about your notification and subscription preferences for use of the App.

If you are a family member or friend who has been invited by the PFC to use the App, we may collect the following personal information directly from you:

  • Direct Identifiers: When the PFC invites you to download the App, we collect the user name and password that you create.
  • Personal Records: When you use the App, we will collect personal information in any content you choose to upload, including photos, remembrances or comments you post. Please note that when you share contacts or photographs, the App will have access to all contacts and photographs on your device, but will collect only the ones you specifically select and authorize the App to use. We will also collect information about your notification and subscription preferences for use of the App.

If you are a Funeral Director, we may collect the following personal information directly from you:

  • Direct Identifiers: When you use the App, we collect the user name and password in your Admin Console.
  • Other Personal Information: We will also collect any documents and other resources you upload for users (such as pricing information, grief resources, etc.).

Personal Information We Collect Automatically

We may automatically collect personal information about you when you use the App. This personal information includes network activity information such as direct identifiers and internet or network data including device type and model (including unique device identifier), dates and times of login, as well as page usage. We collect and store this information on an individual basis and in aggregate, or combined, form.

Analytics. To help us analyze user engagement with the App and to better understand the areas of greatest interest to you, we use tools called “Google Analytics” and “Google Analytics for Firebase” to compile this information for us. As a result of your use of the App, Google may collect internet or network information such as your device type, pages visited, usage trends, and unique identifiers. For more information about Google’s ability to use and share information about your use of the App, see http://www.google.com/intl/en/policies/privacy/ and https://firebase.google.com/docs/analytics/.

Children Under the Age of 13

The App is not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we may have any information from or about a child under 13 years of age, please contact us at the address shown below.

How We Use Personal Information

We use your personal information to provide you the products and services you request. For instance, we use your user name and password to enable you to log in to the App, to remember your preferences on the App and to communicate with you. We use other personal information to assist you and the Funeral Home with funeral planning and to help connect family and friends of the decedent. Additionally, we use personal information collected automatically to improve the App and enhance your experience. We also use your personal information to maintain the security and integrity of the App and to detect security incidents and to protect the App against fraudulent and illegal activity and enforce our terms of use. Lastly, we use your personal information to comply with our legal, regulatory and risk management obligations and to establish, exercise or defend legal claims. You can also review our Frequently Asked Questions to learn more about how we use your information.

How We Share Personal Information

We do not sell, trade or rent your personal information. We may share your personal information in the following circumstances:

  • We share the name of the decedent, the date of the decedent’s death and information about the funeral services information with our trusted business partners to provide a seamless experience. For example, if an App user wishes to send flowers or cards, they can do so through the App, and we will share with our floral and/or card services partners the information they need to process and fulfill those requests.
  • We share all information related to the decedent, obituary and services for a particular funeral with the Funeral Director who initiated the invitation to the App.
  • With vendors that perform services on our behalf. For example, we share login credentials with a vendor that stores the information solely in order to authenticate users and to help you retrieve or reset lost passwords.
  • If we believe such disclosure is necessary. For example,
    • to comply with relevant laws or to respond to a subpoena, warrant or court order served on us;
    • to respond to valid requests by government agencies, including law enforcement authorities;
    • if we believe your actions are inconsistent with our terms of use, user agreements, applicable terms or policies;
    • to protect the rights, property, life, health, security or safety of Batesville, the App, its employees, users or any third party; or
    • for the establishment of defenses or claims in any legal action or dispute involving Batesville or any of its officers, directors, employees, agents, contractors or partners.

In the event we sell, transfer or assign all or a portion of our business or assets (e.g., further to a sale, merger, consolidation, change of control, reorganization or any other business transaction, including negotiation and due diligence of such transactions), we reserve the right to disclose any information we collect through the App. You acknowledge that such transfers may occur and are permitted by and subject to this Policy.

Information You Publicly Disclose

All obituary information, photographs, remembrances, comments, and other posts may be available to App users and to the general public if made available by the Funeral Home that sent the PFC the invitation code to use the App. PFC contact information will be available to family, friends, and the Funeral Director, but not to the general public. We encourage you to exercise caution when making decisions about what information to disclose.

Security

We take precautions - including administrative, technical, and physical measures - to safeguard your login credentials and entered data against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction. Remember that nothing online is 100% secure. While we use standard methods to protect login credentials and data, we cannot guarantee its absolute security.

How Long We Keep Personal Information

We may retain login credentials and entered data indefinitely for technical purposes, market research, and other internal uses. We may retain obituaries, photographs, and remembrances perpetually, both for our own records and for the public to view. We reserve the right to delete information when it is no longer needed for any of the uses discussed in this Policy.

Uninstalling the App

You can stop the collection of information by uninstalling the App using the procedures established by your mobile device.

Changes to Our Policy

We may make changes to this Policy at any time. These changes will not affect our use or disclosure of any personal information you have already provided, unless we obtain your consent at your next log-in. When we make changes to this Policy, we will revise the “Effective Date” at the top of this Policy. If the changes are material, we will endeavor to notify you in advance of such changes taking place. If you object to any modification, your sole recourse is to notify us that you do not agree and stop using the App and providing us with personal information.

“Do Not Track” Signals

We do not currently have the capability to recognize “Do Not Track” signals. We adhere to the standards set forth in this Privacy Policy, and we do not track users over time or across apps/websites. To understand how third party analytics tools respond to Do Not Track signals of our App users, please see http://www.google.com/intl/en/policies/privacy/ and https://firebase.google.com/docs/analytics/.

California Privacy Rights

California residents have the privacy rights listed below. The rights granted under the California Consumer Privacy Act and Shine the Light are not the same. To exercise your rights, you will need to follow the directions that are specific to each law.

California Consumer Privacy Act (“CCPA”)

Collection, Use and Disclosure of Your Personal Information in the Past 12 Months

The CCPA requires that we make certain disclosures about our general collection, use and disclosure of personal information over the past 12 months. Accordingly, in the past 12 months:

  • we collected the categories of personal information from the sources and for purposes detailed in “What Personal Information We Collect” and “How We Use Personal Information” above.
  • we did not sell any personal information, and we will not sell any personal information in the future, as we understand this term based on the CCPA and its implementing regulations.
  • we disclosed to the entities described in “How We Share Personal Information,” the following categories of personal information: Direct Identifiers, Personal Records and Network Activity.

You have the right to request to know more specific disclosures about your personal information as detailed under “Request to Know” below.

California Privacy Rights

You have the following privacy rights under the CCPA:

  • Request to Know. You have the right to request to know over the past 12 months:
    • The categories of personal information we collected about you.
    • The categories of sources from which we collected the personal information about you.
    • The categories of personal information we sold or disclosed about you.
    • Our business or commercial purpose for collecting or selling your personal information.
    • The categories of third parties with whom we sold or disclosed your personal information.
    • The specific pieces of personal information we collected about you.

    You may exercise your right to request to know twice a year, free of charge. Please note, in response to a request to know, we are prohibited from disclosing your Social Security number, driver’s license number or other government-issued identification number, financial account number, any health insurance or medical identification number, an account password or security questions and answers.

  • Request to Delete. You also have the right to request that we delete the personal information that we collected from you. We may deny your request under certain circumstances, such as if we need to retain your personal information to comply with our legal obligations or if retaining the information is necessary to complete a transaction for which your personal information was collected. If we deny your request to delete, we will let you know the reason why.
  • Right to Non-Discrimination. If you choose to exercise any of these rights, we will not discriminate against you in any way. If you exercise certain rights, understand that you may be unable to use or access certain features of our App.

To make a request to know or a request to delete, contact us at 1-800-622-8373 or complete our “California Privacy Rights Request Form” available here.

We will take steps to verify your identity before processing your request to know or request to delete. We will not fulfill your request unless you have provided sufficient information for us to reasonably verify you are the individual about whom we collected personal information.

If you have an account with us, we will use our existing account authentication practices to verify your identity. If you do not have an account with us, we will not require you to create an account with us and we may request additional information about you so that we can verify your identity We will only use the personal information you provide to verify your identity and to process your request, unless you initially provided the information for another purpose

You may use an authorized agent to submit a request to know or a request to delete. When we verify your agent’s request, we may verify both your and your agent’s identity and request a signed document from you that authorizes your agent to make the request on your behalf. You may also make a verifiable consumer request on behalf of your minor child. To protect your personal information, we reserve the right to deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf.

Shine the Light

California residents may also request information from us once per calendar year about any personal information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information, please contact us at [email protected] or by postal mail sent to Batesville Casket Company, Attn: General Counsel, One Batesville Blvd., Batesville, IN 47006. Your inquiry must specify “California Privacy Rights Request” in the subject line of the email or the first line of the letter, and include your name, street address, city, state and ZIP code.

Questions or Requests

If you have any questions regarding our Privacy Policy, you may contact:

Batesville Casket Company
Attn: General Counsel
One Batesville Blvd.
Batesville, IN 47006
Telephone: 1-800-622-8373
Email: [email protected]

Effective Date: January 1, 2020