Southern Funeral Home formally opened in Winnfield, LA August 26, 1939 with its first facility located at 402 E. Main St.
Mr. J.D. Jeffress and Mr. F.B. Carter of Jonesboro were the proprietors.
Southern Funeral Homes in Winnfield and Jonesboro were purchased in 1944 by R.W. and Janie Spurlock Bryan.
In 1945 William Ervin Price and Evelyn Bryan Price assumed management at Southern in Winnfield with W.D. "Bill" Holder and Farrah Bryan Holder managing Southern in Jonesboro.